Mon, 30 Jun 2003 22:44:38 GMT

here is a super rough draft of what i was going to write for the blogosphere call, but realized, thankfully before I submitted it that I would never have time to write this, given that I'm supposed to be working on other things, but is worth thinking about nonetheless, so I'll share it.

!–this is a rough draft–!
Within and Without: The Blogosphere's Construction of Subalterns

In a globalized and individualized society, information systems become identity systems. Blogs are part of this recombinant system, Since their popularization, a disturbingly normal phenomena has once again reared its head. Blogs, and networks of blogs create systems of cores and peripheries, of hegemony and subaltern. In fact, through the appropriation of the authorial voice by systemic hegemonization, many blogs are dissuaded from participating, or voicing alternative blogs and methods. People's ears and yes are tuned out and turned away, the dissonance created by their implied difference from the hegemonic voice.

This glowering hegemonic ideal represses the individual voice, and subordinates it to the hegemony. It defacto creates an underclass of blogs that become ephemeral to the world, unwatched and unread, except to a few, and thus the information and identity functions that these blogs would provide for are circumscribed. This paper is intended to be a theoretical analysis of this phenomena, examining particularly, the relationship between the hegemonic system and the creation of the subaltern class in the blogosphere. By analyzing 'blog advice' and 'how to blog' books, I demonstrate the hegemonic system at work, by relating those to the particular authors and popularity of certain blogs that they author. It should be clear that the infrastructure of blogging is directly related to the hegemonic processes of power and fame of these books and blogs. Following the establishment of the hegemony in the blogosphere, I probe for the subaltern, looking for those that are excluded both within and outside of the the blogosphere establishing within them their inherent lack of role in the blog regime and the fragmented nature of their efforts to become a validated alternative. I conclude by presenting some of the strategies for the subaltern which could reauthorize their voices, perhaps unifying them, and thus providing a sense of difference in the blogosphere.

Gramsci, Antonio. Prison Notebooks . Tr. Joseph A. Buttigieg and Antonio Callari. New York: Columbia UP, 1992.
Gramsci, Antonio. The Modern Prince, and Other Writings . Tr. Louis Marks. New York: International Publishers, 1967.