The New Atlantis – The Age of Egocasting – Christine Rosen
TiVos and iPods will never destroy us. But our romance with technologies of personalization has partially fulfilled KrutchÃ¢â‚¬â„¢s prediction. We havenÃ¢â‚¬â„¢t become more like machines. WeÃ¢â‚¬â„¢ve made the machines more like us. In the process we are encouraging the flourishing of some of our less attractive human tendencies: for passive spectacle; for constant, escapist fantasy; for excesses of consumption. These impulses are age-old, of course, but they are now fantastically easy to satisfy. Instead of attending a bear-baiting, we can TiVo the wrestling match. From the remote control to TiVo and iPod, we have crafted technologies that are superbly capable of giving us what we want. Our pleasure at exercising control over what we hear, what we see, and what we read is not intrinsically dangerous. But an unwillingness to recognize the potential excesses of this powerÃ¢â‚¬â€egocasting, fetishization, a vast cultural impatience, and the triumph of individual choice over all critical standardsÃ¢â‚¬â€is perilous indeed.
yes, this is a question of peril, of personalization and in the end, whether collectivity even matters in technology….