Don Norman's / Simplicity Is Highly Overrated

Don Norman’s / Simplicity Is Highly Overrated:

as I’ve been known to say about simplicity… “it prevents people from thinking”, which it does. If something is so simple that you don’t have to think about it, to learn about it, then that thing loses a certain value to many people as Norman indicates. What he does not indicate because he is within the realms of efficiency… is that people do like challenges, they like to be tried and to learn from those challenges in certain circumstances. If we build everything with a mind toward simplicity with the “Don’t Make Me Think” attitude…. is the moral equivalent to, “Be a machine”