“Online gaming has beat out Internet shopping for popularity in the Asia-Pacific region, according to market researcher IDC.
A recent survey of more than 3,600 Internet users across six Asian countries shows that the boom is especially evident in China and Malaysia where the number of online gamers outnumber shoppers two to one.
In China, for example, 43 percent of those surveyed said they play games online, compared with 16 percent who said they shop over the Net.
This sea change is also mirrored in Korea, Singapore, Hong Kong and India….
Males continue to dominate the regional online gaming scene. However, the gender disparity is narrowing significantly in countries such as Malaysia, Singapore and Korea. Females in these countries account for 48 percent, 47 percent and 36.5 percent of all online gamers, respectively.” [CNET News.com]
this is not uncommon really, you can find the same sort of thing in the u.s. in various arenas.