What if my American Girl doll had an avatar in Second Life named Michael Finnegan…

What if my American Girl doll had an avatar in Second Life named Michael Finnegan…:
On the way to school this morning I was telling my son about the store and he turns to me and says, “What if there was an American Girl store in Second Life? And what if your American Girl doll in Second Life had an avatar in Second Life? And what if your American Girl doll avatar in Second Life made a Facebook account? And what if…..”
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this fear is perhaps the most significant idea of ‘web 2.0’…. what if identity mattered and did not matter.