one of the other jeremys hits it on the head
On-Line Writing Advice from George Orwell. When it comes to writing on-line (personal or corporate), I'm very much on the opposite end of the spectrum of the traditional PR and Marketing approaches. They generally involve hype, big words, and lots of flowery language that doesn't actually say anything. When it comes to providing someone a list of simple rules to avoid doing that, I look to the famous George Orwell's excellent essay Politics and the English Language, written in 1946. Much of it is still very,… [Jeremy Zawodny's blog]
now we all just need to read orwell's 'why i write' too. cause it is somewhat important.