“According to a December 2002 survey of 501 adults in the US, conducted by the University of Maryland and Rockbridge Associates, 21% of US consumers have their own personal website, or have a family member with his/her own site. Additionally, 13% say they own or a family member owns a domain name or web address for a hobby or personal interest….
The study determined that 77% of US adults connect to the internet through a regular phone line while 20% are making high-speed connections. Of the broadband subscribers, 12% use a cable modem and 8% are using digital subscriber line (DSL). This is also the recently-publicized study which revealed that US employees with net access at both home and work spend an average of 5.9 hours per week at home online for work purposes and an average of 3.7 hours per week online at work for personal interests.” [eMarketer Daily]
That's a pretty small sample, but if the statistics hold up when scaled, it would show that people are truly creating their own content, rather than just sitting back and letting the internet become a one-way (corporate) medium. And 77% of them are publishing via a dial-up connection, so they don't need broadband to do it. I have to think that blogs will only increase those numbers, as will photoblogging for families.
Of course, they may also be getting domain names in order to maintain a stable email address. Will Cox pointed me to a notice that Comcast will maintain AT&T Broadband email accounts through 2004 because so many customers complained about having to change their address yet again. I'm glad they're listening, a nice change in this industry.
tracking, tracking, tracking, oops….