HOTSOUP will create a new community of influence among those in government, politics, business and entertainment who make the decisions and those who want to impact them. It will bring the inside world out and the outside world in, and create a richer dialogue and stronger connections among all of these Opinion Drivers.
This could be interesting…. but until you get people projecting opinions into traditional media… I think you’ll still have major issues with the conservative setting the agenda. They have the pulpits, they have their own media leaders, and they use tactics like http://en.wikipedia.org/wiki/Astroturfing