Google comfort button : ‘The infamous “I…:
Google comfort button: ‘The infamous “I feel lucky” is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.’ [via visakopu.net]
This is very interesting…. it seems to me to be sort of like when you walk down the street and something is missing, like a store closed, or perhaps they moved the newspaper machines or something, just something ‘not quite right’.