What's interesting is that I expect to be treated like a customer. I want immediate, friendly service and learning on my own terms. I expect the administration of my program to be like managing my personal account at Amazon, with instant feedback and the ability to get exactly (and only) what I want. Education has never been set up that way, but the demand for good, flexible service will continue to increase. I'm feeling locked-in now, but if I found out that UBC or another university offered a similar program at a similar price with better service, I'd certainly advise people to check it out. Is this commoditization of learning a bad thing, or will it force old institutions to improve the quality of the experience for students?
[Jeremy Hiebert's headspaceJ — Instructional Design and Technology]